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Convincing your boss to use social media – 7 steps to winning the battle

Are you responsible for making sure that social media generates a return for your company? What happens when you’re super keen to use social media to promote your organisation yet others around you...

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George Clooney wouldn’t make this mistake

Are you struggling to decide whether you and your business should be spending time on social media? You kind of believe you should be committed to it, if only because everyone else, including your...

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Ignoring Facebook for B2B marketing? – Why?

‘LinkedIn is Facebook for grown ups’ I’ve heard that statement a few times over the years and 12-15 months ago I might have agreed but not anymore. Are you using Facebook marketing? Most of my clients...

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